Becoming a Leading MOOC Provider How to Build a Powerful eLearning App 2020:
Education has gone digital these days. The worldwide e-learning marketplace is forecasted to reach $243 billion by 2022. In particular, self-paced education has become popular, making massive open online courses (MOOCs) viral. The reason for this virality is that MOOCs save students a lot of time and bring flexibility to education, allowing learners to choose their own subjects and path of study.
If you feel like stepping into the EdTech game with your own learning software, keep reading this post. You’ll discover the types of eCourse providers, the typical troubles they face, and how to create the perfect digital learning platform of your own.
What types of MOOC providers are there?
All leading MOOC provider use a similar method to educate people: video and text materials, quizzes, and tests to check knowledge, and a community of learners and teachers to provide assessment and feedback. Additionally, MOOC providers offer sets of related courses with capstone projects as a sort of final exam. These capstone projects can involve investigation and research of real-world challenges in the industry and are created and checked by industry professionals.
Ed-Tech solutions with massive open online courses can provide a wide range of topics to study (like Coursera) or can be narrow and specific (like Pluralsight, which is focused on technology learning).
e can also differentiate MOOC providers by the source of their content:
- Prestigious colleges and universities (Coursera, EdX). Learners choose MOOCs from prestigious institutions as alternatives to offline education, allowing them to get a certificate or even a degree equal to an on-campus degree and opening up career opportunities. Traditional degrees can cost quite a lot ($15,000–30,000 on average).
- Independent instructors (Udemy, Ted Ed). This type of MOOCs is very affordable, as most of these courses are created by independent instructors. However, certificates from such courses have less value and don’t normally stand in for a traditional diploma.
What are the troubles with MOOCs?
While MOOCs are definitely on the rise, there are issues that prevent them from becoming even more successful and widely accepted. Let’s look at these issues.
- Lower perceived value compared to traditional institutions
Quite a lot of people still believe they can only get a good education at a prestigious college or university. MOOCs, especially those with content from independent instructors and not partner universities, don’t have the necessary level of trust and stature. As a result, massive open online courses attract fewer learners and less revenue than they might.
- Low completion and retention rates
According to research by Wired, 90% of MOOC learners don’t complete a course. Most of those who don’t finish name low motivation as their reason for dropping out. MOOCs require a high level of self-discipline and self-motivation.
- Lack of quality content
Quite often, learners mention the lack of content diversity and quality as reasons why they don’t like MOOCs. Some MOOC providers allow anyone to create a course as a way of attracting more instructors. But only a small percentage of course creators are actual experts and professionals, which pulls down the reputation of MOOCs and scares off potential students. Additionally, massive open online courses may have insufficient content curation or even no curation at all, which also demotivates learners.
- Lack of user-friendliness
A leading MOOC provider platform is a complex product with different types of video and text content, exercises, tests, and quizzes along with a community for learners and instructors. However, not all platforms manage to achieve good UX and UI. For instance, Coursera learners used to complain that they didn’t get clear instructions on how to complete certain exercises, while EdX learners were challenged by navigating courses and materials. You may not get all the information you need to choose a course from the EdX listings:
- Lack of scalability
This issue is the result of all the problems we’ve previously mentioned. If your MOOC platform has problems with its reputation, course completion rate, content quality, and user-friendly UI and UX, you won’t be able to get new users and your revenue will remain the same or even drop. Moreover, educational platforms sometimes face technical problems like issues with platform architecture, not being ready for a big flow of users, and data breaches.