Top 5 design trends for 2021

Top 5 design trends for 2021

1. Minimalism takes over the user interface (UI)

Minimalism has come and gone as a UI design trend throughout the years, but it looks to retain popularity in 2021. Website visitors look for simple, sleek, easy to use interfaces. They have little time or patience for dozens of pop-up windows and irrelevant notifications — and anything that slows down the process of finding relevant information.

An effective way to establish which parts of the website you should focus on and optimise it is to conduct an eye-tracking test. This shows which parts of the website users look at and interact with the most.

Once you have this data, remove any excess information — all text that isn’t directly relevant to the content shown. Also, make sure no unnecessary pop-ups and notifications are included in the design, which would limit easy and seamless navigation

2. Storytelling approach is a must for product design

We have all heard about brands delivering personalised content to consumers. This is also true for user experience (UX) designers and products since more than ever, consumers are looking to buy from brands they can relate to, that feel approachable, relevant and authentic. To achieve a genuine connection, designers and marketers should use storytelling.

Indeed, creating stories around a product is a fantastic way to captivate the user because it gives your brand the opportunity to immediately engage with the consumer by touching the emotional side and creating a personal connection. Some tips:

  • Personalisation is key. Utilizing the digital tools currently available allows you to really understand your consumers, so take some time to deliver tailored content to your audience.
  • Focusing on the value that your product delivers to the consumer also increases your chances of engagement and customer retention.
  • One way to achieve a great storytelling strategy is through videos. It is arguably one of the most engaging content formats in the digital world.

These are the Top 5 design trends for 2021 that you must consider:

Mobile-first design will be the way forward

When you wake up in the morning, what’s the first thing you do? If you’re being honest, you most likely check your mobile phone. On average, millennials check their phone a whopping 150 times per day.

More than half of all searches are performed on a mobile device, and nearly 95% of those mobile searches happen via Google. So, if you haven’t already prioritised a mobile first approach to your business, it’s time to jump on the bandwagon.

A mobile first approach has seen incredible growth for obvious reasons, but it is interesting to note that in July 2019, Google rolled out mobile-first indexing. According to Google, mobile-first indexing means “Google predominantly uses the mobile version of the content for indexing and ranking.” Historically, the index used the desktop version to evaluate the relevance of a webpage to a visitor. Since the majority of users now access Google Search via a mobile device, Googlebot now primarily crawls and indexes pages via the smartphone agent.

4. Dark Mode is here to stay

5. Hand-drawn adds a human touch